12-13 November 2019
Melbourne Convention & Exhibition Centre

12-13 November 2019
Melbourne Convention & Exhibition Centre

Back to agenda

How much of the marketing tech stack should accountants know? A primer

Green Room
Marketing Live

Marketing and accounting – you couldn’t get two more disparate activities that attract very different people. Yet if accountants are serious about advising their clients on growing their businesses they will inevitably need to know more about marketing. The question is – how much? Find out from an accounting firm that sells marketing services where you should draw the line.

Key Takeaways: 

  1. Learn about the categories of marketing technology and how they work together
  2. Find out which marketing apps are most critical to SMEs
  3. Discover how you can add services through partners that help clients grow